Of Being A Creative: How To Price Your Services

I am a blogger who moonlights as a digital nomad and freelance digital consultant which is a fancy way of saying I know my way around some parts of the internet and you can outsource my skillsets.

One thing that has always been hard is pricing my services when someone asks how much I charge for something…

Sometimes I can try and figure out what sort of budget the person enquiring is working with then make an appropriate adjustment.

Other times I enquire from peers who might offer a similar service and ask how much they charge, to see if there is a going standard.

How much do people charge for articles, to write one, to edit one? To write a script? To review a service or product? To promote an author’s upcoming book? To share an artist’s latest music? To put an advertorial on your blog? To ghostwrite? To (re)design a blog? Run a social media campaign? To mentor a class of bloggers? To Retweet on Twitter?

Most times I wish I had a business manager who handled that aspect of things and negotiated payments and rates and made sure people appreciated the value they were getting, because most times creatives get dealt bad rates…

Pricing is both a science and an art” to quote from an article by Jessie Lewis on How To Price Your Services As A Freelancers boils down to the following takeaways:

•Figure out how much your time is worth, the scope of work and how much time you will spend working on a project.

•Then you factor in the value you are going to create by doing the project.

*some content creators use word count as a metric e.g 10cents a word, some freelancers have an hourly rate e.g. $50 per hour

•A reasonable pricing system will encompass all of this for example simply because I can perform an action in five minutes doesn’t mean I did not put in the work, it has taken me years of work to be in a position I can do that, otherwise, you would not have come to me, you would have done it yourself if it were that easy.

I am still learning to navigate these murky waters and would love your thoughts

~B

14 Comments

  1. I know. This is a complicated subject. I have the same problem with selling art. On the one hand, you must not underprice yourself, on the other, you need people to afford you. I was guided by looking at what others charged for similar things, but obviously others who were in the same situation as me, not well-known artists who are represented by chic galleries and sell for millions. Then I adjust for size, materials used and time consumed depending on the technique. Hope this helps. X

    Liked by 1 person

    1. Thank you for sharing that definitely helps…
      I never used to factor in the time consumed in doing something and would end up feeling like my time was being taken for granted…

      But yep it’s definitely a complicated subject with so many perspectives

      ~B

      Liked by 1 person

  2. AH. The current struggle for all creatives and freelancers. When I got my first real editing job I was getting paid much more than I ever had before. I love it. But other companies can’t pay that much, so I give them a range. I still feel like I’m selling myself short sometimes. But your article is definitely helpful and insightful

    Liked by 1 person

    1. Am seeing it’s a bit of an age old struggle… And it seems since creatives do some things for the love it, that has oft been used as a way to short change.
      And don’t even get me started on paying with exposure

      Thank you for sharing your experience

      ~B

      Liked by 1 person

  3. I always found stuttering when it comes to charging for my services. So when you mentioned rate card earlier I was like hey, that is some I can do and avoid all these headaches. I have checked the charges from freelancers on Upwork and I am going with that!

    Liked by 1 person

  4. It’s definitely hard trying to figure it all out. I haven’t really been doing this type of work much, so I don’t have a spreadsheet. Trying to gage what is the other person’s budget is good, BUT, to a certain point. If you charge one person $10 and the next you charge $50, then… if the second person finds out, you might be in trouble. You don’t want that kind of publicity. Unless you don’t give a quote and instead ask for whatever donation feels right. This can either work well with generous people or not so good (with greedy people).

    Liked by 1 person

    1. Haha there’s this market place where the sellers charge you by sight. Like if they see you getting out of a nice car the price goes up, or if you have nice shoes price goes up… And there’s a team of enterprising “middleman” who dress up a bit shabbily and tell you that they can do your purchases for you since they get lowest price on offer vs what you would get even if you tried bargaining… For a fee of course… Anyhooy you can never really tell if they are all in it together the sellers and their agents and sometimes they might turn out to be crooks and disappear with your money 🤣🤣
      But yeah from expanding people tend to skimp out on paying creatives but some are very generous like you suggest a price and they offer even more like know you do great work
      ~B

      Liked by 1 person

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